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Product Marketing: Getting Started
May 15, 2018 @ 6:30 pm - 8:30 pm EDT
Product Marketing is half art and science. Anthony’s talk will help startups understand how to use it effectively, focus on clear positioning, audience, growth strategies and scaling. We will focus on three pillars of product marketing; product, marketing and sales growth to help find, grow and convert your ideal customer!
Anthony is a proud Dominican-American New York native and a graduate of Baruch College with a degree in Marketing Psychology. He interned at Accenture for 3 years and shifted over to advertising, ending up at DigitasHealth, where he worked on the Pfizer’s Chantix digital business. He then worked at a eco-startup called TerraCycle in business development where he opened up the Brazil TerraCycle office.
After Brazil, Anthony moved to Google working on advertising products as a Product Brand Manager for 6 years, launching ad products for Google. He was on rotation in Tokyo in 2015 working on evangelizing ad products for all of Asia. Anthony was the HOLA (Hispanic Googler Network) chapter lead in the NYC office. His work focused on empowering Latino tech entrepreneurs, celebrating Latino culture in the NYC office, and bringing Google’s passion and knowledge to people in the Latino community!
Currently he is Vice president of Marketing, Strategic Partnerships at Genius Plaza, a education tech company personalizing learning for immigrant populations across North and south america. He works on a platform that has content that looks and sounds like the populations it serves while giving the students the chance to use their own cultures to teach themselves math and language mastery.
Anthony frequently guest lectures on marketing, mentors at ALPFA and volunteers for education advocacy.