Website DRINKFINITY (a PepsiCo Venture)
The Drinkfinity Digital Media Analyst reports to the E-Commerce Manager and is responsible for the media investments. (S)he will be responsible for leading the Media buy and execution for Brand awareness (budget from MKTG), Acquisition and Retention, SEO, tagging.
- Media Agency: manage media spend for awareness and acquisition in display, banner, native and alternative digital placements.
- Social Channels: work with media agency and marketing team to push out social ads leading to followers and conversion
- SEO: lead search strategy strategy and optimizations and google ads
- Video: manage investments in YouTube and other channels
- Amazon: manage investments to drive acquisition on Amazon
- Internal stakeholders: work with Legal, Regulatory, Consumer Affairs, PR and Marketing teams to obtain necessary approvals
- Bachelor degree in Marketing or Communications
- 2-5 years minimum work experience e-commerce marketing and digital media management experience at a startup brand, digital retailer or CPG company with strong online presence
- Excellent verbal and written communication skills, presentation skills, interpersonal skills
- Must be able to multi-task and work well under pressure.
- Interest in working with a highly dynamic team with the ambitious goal of reinventing beverages
We’re experimenters, innovators and explorers of life.
Drinkfinity is a PepsiCo venture and has its home in Miami where it has always tried to act as an independent company. This approach allows us to work disruptively, as any startup company would, with the encouragement and support from PepsiCo leadership.
Our aspiration is to be an innovative beverage that is as good for people as it is for the planet; this is why every decision we make builds on our five pillars of sustainability. Drinkfinity is launching in the US late 2017-early 2018.
The Drinkfinity movement is inspired by how we live today, and how we’ll live tomorrow.
We want to help the world rethink how it drinks. And who better to guide that than the people of the world?
Drinkfinity is more than just a brand. It’s a collaborative project looking for a few good team members to reinvent beverages.
To apply for this job email your details to firstname.lastname@example.org