RETHINK HOW YOU DRINK
TEMP TO PERM
The Drinkfinity Marketing Analyst will primarily support CRM and Customer Loyalty programs. (S)he will be responsible for all customer touchpoints around customer service, customer retention and customer satisfaction.
CRM: support development of all newsletters and promotional efforts tailored for retention
Customer Service: Support third party call center and agencies that respond on social media
Engagement: manage day to day outreach to consumers and handling of surprise and delight tactics
Loyalty: support loyalty platform providing points, perks and incentivizing brand preferred behavior
Influencers: be the primary point of contact for micro-influencers to ensure continuous positive mentions on social media
KEY SKILLS REQUIRED
Bachelor degree in Marketing or Communications
2-5 years minimum work experience e-commerce marketing and digital media management experience at a startup brand, digital retailer or CPG company with strong online presence
Excellent verbal and written communication skills, presentation skills, interpersonal skills
Must be able to multi-task and work well under pressure.
Interest in working with a highly dynamic team with the ambitious goal of reinventing beverages
We’re experimenters, innovators and explorers of life.
Drinkfinity is a PepsiCo venture and has its home in Miami where it has always tried to act as an independent company. This approach allows us to work disruptively, as any startup company would, with the encouragement and support from PepsiCo leadership.
Our aspiration is to be an innovative beverage that is as good for people as it is for the planet; this is why every decision we make builds on our five pillars of sustainability. Drinkfinity is launching in the US late 2017-early 2018.
The Drinkfinity movement is inspired by how we live today, and how we’ll live tomorrow.
We want to help the world rethink how it drinks. And who better to guide that than the people of the world?
Drinkfinity is more than just a brand. It’s a collaborative project looking for a few good team members to reinvent beverages.
PERKS: cool office (Downtown Miami), casual attire (who needs a dress code), canines welcome (arf!), collaborative work style, real-time feedback and recognition, fun team.
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