Website Spafinder - A Blackhawk Network Company
Spafinder.com, a division of Blackhawk Network, is seeking a talented, detail-oriented Email Marketing Associate who understands how to build and maintain effective email marketing lists and subscriber portfolios.
The ideal candidate will combine a love of online behavioral marketing with rigorous attention to metrics and the ability to produce a return on marketing investment.
This is a full-time position located in our Miami office.
Responsibilities and Duties:
Writing and editing product and promotional copy for various email formats.
Selecting high-converting topics and promotions by email list and brand.
Collaborating with designers to merchandise products, showcase offers and ensuring materials are consistent with brand.
Uploading and scheduling email content, testing email blasts, proofing email and verifying links.
Managing the email-marketing calendar to ensure subscriber growth and list health.
Reviewing and analyzing email results and developing plans to improve and optimize list growth and conversions.
Creating reports and presentations for management to develop and refine plans and roadmaps.
Establishing attainable goals for list growth and digital revenue in collaboration with management.
Qualifications and Skills:
This position requires at least two years experience in writing marketing copy (ad, product, promotional) and/or cause-related copy, preferably for marketing emails or work in online retailing.
Must be able to write effective copy of various lengths – headlines, short two-sentence blurbs, long-form newsletters – to achieve specific marketing goals.
Is able to work independently and within a team.
Is attentive to detail and has ability to work quickly and accurately.
Can take initiative, offer new ideas, monitor competition and describe market trends.
Is metrics-oriented and numbers driven. Possesses the ability to create and iterate campaigns based on data.
Has experience using Send Grid. Experience with Silverpop, Mailchimp, Constant Contact, CheetahMail or Epsilon will also be considered.
Is proficient with computers and mobile devices as well as with general business applications.
APPLY HERE: https://careers-blackhawknetwork.icims.com/jobs/8644/marketing-communications-specialist/job
Spafinder, the gift of wellness and spa, launched its first online presence in 2002. From its roots as a media company, the brand has evolved into the promise of well-being for all.
The Spafinder partner network is comprised of world-renowned retreats that pioneered the concept of Spa globally. From week-long weight loss retreats to specialized day spas, Spafinder partners provide services for couples, brides, families, moms and more.
In 2016, Spafinder was acquired by Blackhawk Network—a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk’s global infrastructure and technology allow Spafinder to more effectively connect people to spas and salons with gift cards distributed via retail, ecommerce, corporate, incentive and loyalty programs.
To apply for this job email your details to firstname.lastname@example.org