By Nancy Dahlberg
1 Powerful Foods and Inter Miami CF team up
Miami-based Powerful Foods just scored its first pro sports team partnership. And it’s with the home team.
Inter Miami CF, the Major League Soccer expansion franchise, and Powerful Foods today announced today that Powerful Foods will be an official partner. Powerful Foods, a multi-product brand of high protein, all-natural foods for active lifestyles, will provide nourishing foods products tailored to the needs and demands of Inter Miami’s high-performing athletes.
This partnership will not only allow the brand to infuse some extra power to all the players but connect with the team’s community through different online and offline touch points, said Carlos Ramirez, founder and CEO of Powerful Foods.
“Joining forces with Inter Miami was a no-brainer. Being able to support the nutrition of these amazing athletes is certainly a unique opportunity we could not miss,” Ramirez said. “We are excited to see where this partnership might take us, in the confidence that our high-protein, all natural, great-tasting products can provide everything Inter Miami's players need to fuel their daily training efforts, and every match.”
Founded in 2013, Powerful Foods became an Endeavor company in 2016. Its products are found in 12,000 groceries and specialty stores globally.
2 Free 6-week incubator tailored for food startups
Do you operate a food-based business in South Florida full time? Do you have a great food/beverage concept that you want to further develop? Do you need help with marketing and growth? Who doesn’t in these unprecedented times.
Small businesses in the food and beverage industry, including restaurants, can apply for a free six-week incubator. Junction Halls Hospitality Management, in partnership with the Knight Foundation, University of Miami School of Architecture, Medium Four Idea and Design, Sips Eatery and Miami Bayside Foundation, is bringing the Food & Beverage Success Incubator to South Florida.
Beginning Sept. 22, 2020, applicants admitted to the incubator will be part of a 15-person virtual cohort with seasoned restaurant owners, consultants and marketing experts. The program delivers one-to-one mentorship, individual training for food business success, a $500 marketing stipend and access to an ongoing online portal of program materials and templates.
Members of the cohort will make their virtual experience a reality in pop-up engagements at Sips Eatery in Overtown. Exclusive to and with no cost for the participants, the pop-ups will run for two months giving access to a brick and mortar store front and access to a full commercial kitchen.
Potential applicants should have a food-based business of no less than one year, be able to commit to twice-per-week online training, be currently selling their food products on a consistent basis with exceptions of restrictions due to Covid-19, and work in their business full-time or desire to do so. Apply today here.
3 A marketplace takes root to help Miami’s product makers
In the early days of the pandemic, two friends. Yvonne Chen and Rafael Barrera, came up with a business idea to help small businesses get their goods into more hands. Vecinos Market (Vecinos means neighbors in Spanish) is an online marketplace for home delivery of a variety of products from some of South Florida’s top small businesses and startups. “Not only are we offering a digital platform for sales, what we’re also doing is marketing and promotion for these businesses as a collective, which makes more sense than each business spending thousands of dollars on their own PR and marketing,” CEO Chen told Indulge magazine. About 75 small businesses and startups with locally made products are already featured on the platform. “We look for things that make Miami special,” said Barrera. Read more here.
4 More startup news to note
Closing soon: Kiddie Kredit’s equity crowdfunding campaign on MicroVentures ends at midnight Monday (Sept. 14). As Refresh wrote about in July, Evan Leaphart and his team created a mobile app to help kids everywhere learn about building credit and in the process make a big social impact combating financial illiteracy. More than 220 investors have already jumped in. Find the campaign here. … Coloring books are not just for kids anymore. Tech entrepreneur Felecia Hatcher is out with a inspirational coloring book, but for adults. “I created an adult coloring book, for you, for us, for me, for these crazy times that we are in,” said Hatcher in a Hy-Lo News article. The title: “Motivational Shit.” Read more here. … Vacationing close to home is a thing now. Daycation, the startup that hooks you up with daytime use of hotel amenities, has seen local usage jump up to 80%, and since July, its global usage has shot up 150%, according to a Miami New Times report. "We're already in over 25 cities, and we're growing quickly," said cofounder Matt Boney. Read more here. … The Sept. 15 deadline is approaching to apply to present at the Florida Venture Forum’s (virtual) Florida Early Stage Capital Conference on Oct. 14-15th. In addition to the opportunity to present before an audience of active equity investors, selected companies will compete for the Accelerating Innovation Award, offered by Space Florida. The AI Award offers cash prizes totaling $100,000 to eligible presenting companies. Apply here.
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