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2014 M2Games Latam
December 3, 2014 - December 4, 2014
M2Games Latam will focus on the development of games for mobile devices, with emphasis on the strategic business, marketing and distribution issues related to mobile games for Hispanic and Spanish speaking consumers. This platform will provide interaction with all valued chain members: independent developers, brands and content owners, advertising and user acquisition tools and platforms, mobile operators, mobile device manufacturers etc offering a space to create strategic alliances. Additionally, it will provide specific market insights into various Latin American and US Hispanic markets.
SIX reasons M2Games Latam 2014 is different and what you will learn:
· To analyze FTP vs. data plans monetization in Spanish speaking markets
· To asses the role of advertising and mobile marketing in monetizing games in LATAM
· To evaluate the discoverability of gaming content
· To learn how to achieve culturally and effectively branded games
· To figure out how to valuate markets in Latam and entry or expansion strategy
· To understand how to successfully establish cross cultural partnerships