This session will take participants through workshop exercises were your attendees will learn how to:
- Understand fictional customer buying personas
- Create a content strategy for the brand
- Create optimal customer journeys
- Optimize the purchase funnel
- The session will conclude with the concept of creating a digital strategy roadmap.
What you will get out of this workshop:
- Interactive exercises
- Industry-specific insights
- Pro-tips from industry experts
- Exercises to take back to your business
Complimentary refreshments will be served.
Alexander Rauser has more than 15 years of experience in successfully leading companies through innovation and digitization programs. He is the published author of two books on digital transformation and shares his knowledge on radio, TV and online magazines.
He has a strong creative and technological background that spans online and offline media. After working for several creative agencies in Germany, as well as leading the design and digital operations for a German record label, in 2010, Rauser fulfilled his ambition and founded a strategic digital agency, Prototype.
With his expertise and immense knowledge of the digital industry, Rauser was able to place Prototype as a leading interactive agency specializing in digital solutions for web, mobile, and digital strategy.