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Behavioral Science & Chicago Bulls: Marketing Lessons from a Sports Brand
April 13, 2017 @ 6:30 pm EDT
Why do “fans” make the choices that they make, and how can organizations use this information to create a better “fan” experience?
Big data and analytics represent the current frontier in many businesses, including the business of sports, because these tools answer the question “what is happening”, and to some extent “how is it happening.” But how do we find out “why” something is happening? Behavioral science represents the next frontier in helping us answer “why” questions.
Kevin Brilliant, a behavioral science practitioner at the Chicago Bulls, will join us to talk about the role that behavioral science can play in shaping the next frontier in business through the lens of a global sports brand.
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