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Building a Brand in the Digital Era
September 12, 2017 @ 6:30 pm - 9:00 pm EDT
Gone are the days where traditional advertising is the primary entry point for brands to enter the market. The internet has opened the flood gates of communication and connectivity, disrupting advertising in the process. This means that crafting a strong online presence is crucial to the success of brands moving forward.
Whether you’re a startup or a firmly established business, these are some of the essential aspects that we’ll be covering for anyone looking to build their brand today:
- Choosing the proper digital channels for your brand
- Setting a content strategy to tell your story
- Leveraging online tools to gain consumer insights
- Analyzing the effectiveness of your online efforts