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Designing for Customer Loyalty
November 13, 2017 @ 6:30 pm - 8:00 pm EST
How can you increase customer loyalty? Join us to learn how to:
- Gain insight into how your customers experience your service / product.
- Using The 4 Stages of Accomplishing Goals framework to help your customers get what they want.
- Delight your customers by tapping into their key emotions and building stronger relationships.
Emotions are the most powerful of human motivators and yet most design projects lack an explicit strategy to use or target them as part of the overall experience design. A truly fulfilling experience is one that balances our logical and emotional needs and wants.
A balanced experience that satisfies both parts of our mind are the ones that create deep and lasting connections. These are the experiences that build loyalty with customers creating lasting relationships that survive even the worst of times.
In order to use emotions as both a targeted outcome for the experience and as a strategy to achieve that outcome we must first understand how have an experience. The 4 Stages of Accomplishing Goals provides this insight into HOW we experience everything. These 4 stages are the same for every person, they happen every time, and happen in the same order.
The 4 Stages of Accomplishing Goals also explains where, when and how emotions impact and influence our resulting experience. We’ll learn not only how we experience everything but also WHY we choose to accomplish some goals and not others. Once we’re clear on the 4 stages we can make emotions a strategic part of building a balanced user experience.