Loading Events

« All Events

  • This event has passed.

Digital Marketing and UX: The Future of Marketing

December 11, 2018 @ 6:30 pm EST

oday, UX is playing an increasingly important role as a market differentiator for emerging companies. To be a competitive player in the market, companies need to focus on creating a lasting experience around their product.
If you build something awesome, more people will want to use it and keep using it. It’s what allows Apple to charge a premium and sell millions of iPhones, iPads and Macbooks on launch day. It’s what allowed companies like Uber, AirBnB and Tesla to disrupt the century old taxi, hospitality and automotive industries. They completely altered the User Experience.
In this workshop, we’ll dive into the basics of UX and how those principles inform the more visual side of digital marketing (AKA “UI”)
You’ll leave knowing:

  • The difference between UX design, UI design and how it’s important to marketing
  • Why companies think UX is so important
  • How to apply UX principles and strategies to your current role as a Digital Marketer

Agenda for the evening:
6:00-6:30: Check-in + Snacks
6:30-7:30: Intro To UX Design Workshop
7:30-8:00: Q&A


Ironhack Miami: Learn to Code + Design



Join 10,000+

Sign Up for Free

and technology professionals

Get exclusive discounts to the best startup and tech events in Miami

  • Access to Refresh speaker events and workshops
  • Access to latest Miami tech and startup news
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to job board
  • Ability to add business to Resource Map

Refresh Corporate Supporters