Loading Events

« All Events

  • This event has passed.

How Dove Leveraged Emotional Visual Storytelling to Create Positive Change

March 20, 2017 @ 6:30 pm - 7:45 pm EDT

Businesses large and small struggle to get their message out in today’s crowded media landscape. From social networks to videos to blogs and more, your customer’s attention is more divided than ever before. And as our attention spans dwindled, the Internet shifted toward visual communications as people captured more photos and videos with more powerful phones.

New value-driven communication strategies are clearly needed to break through this highly fragmented and cluttered communications landscape. In this presentation, Shlomi Ron, co-founder at the Visual Storytelling Institute will introduce you to the new and rapidly evolving visual storytelling best practices you can apply to jumpstart your marketing strategy in 2017 and empower your customers’ lives.

What you will learn at our Meetup:

  • What is visual storytelling? And why should business leaders care?
  • How our brain is natively wired to process visual content and respond better to stories.
  • Fascinating evidence from key psychology experiments including a hands-on drill.
  • What are the behavioral buttons top brands such as Dove, Airbnb and others have used to trigger emotional resonance.
  • Actionable best practices you can apply to your business strategy today and in 2017.

Organizer

Action Design Miami
Phone:
202-642-2125
Email:
ezequiel@contexto.co
Website:
http://www.meetup.com/Action-Design-Miami/

Venue

Join 10,000+
Entrepreneurs

Sign Up for Free

and technology professionals

Get exclusive discounts to the best startup and tech events in Miami

  • Access to Refresh speaker events and workshops
  • Access to latest Miami tech and startup news
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to job board
  • Ability to add business to Resource Map

Refresh Corporate Supporters