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Forrester Research: 2016 Imperatives – How to Win in the Age of the Customer
January 14, 2016 @ 6:30 pm - 8:30 pm UTC-5
The only way to win, serve and retain customers is to become customer-obsessed.
Join Sheryl Pattek, Vice President, Principal Analyst, Serving CMO Professionals at Forrester Research to learn 2016 Imperatives: How to Win in the Age of the Customer
Learn how to put customer obsession at the center of your business and marketing strategy. Sheryl will share real-life examples from Fortune 500 brands who have fueled their marketing results through a customer-focused strategy.
You’ll learn how to:
• Transform the customer experience
• Accelerate your digital business
• Embrace the mobile mind shift to better serve customers
• Turn big data into business insights
Sheryl Pattek provides strategic guidance to Chief Marketing Officers (CMOs) to help them succeed in the age of customer-focused strategies. She is an accomplished B2B marketing expert with over 25 years’ experience. Prior to joining Forrester, Sheryl served as vice president of marketing for Ryder System and has held senior executive marketing positions at Océ North America (a Canon company), Citrix, Daleen Technologies and Digital Equipment Corporation (HP).
About Forrester Research:
Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. The company works with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of their most innovative clients.