How to Breathe Authenticity into Your Brand: Lessons Learned from the Fashion Industry

In this talk you will learn how to:

1. Stay on top of trends, changing tastes and customer needs.
2. Gather quality customer feedback.
3. Identify the right tools for qualitative customer research.

How can you decipher what customers really want? Join us for an interactive session with a customer research expert who will share tools and lessons you can apply to your projects or business through the lens of her recent work with the fashion industry.

Vyjayanthi, founder of Rasa Consulting, will highlight methodologies from research projects on fashion to help Action Designers sift through the noise and get to the heart of what people really want from brands. She will share lessons learned from her recent study on changing nature of women’s clothing in and out of the workplace, and how retailers catering to the working woman are now struggling to find their voice as the voice of the working woman becomes louder, more diverse, and more casual.