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PR/Media Training Workshop
Presented by The Miami Herald’s Nancy Dahlberg & Agency Byrnes Communications’ Brian Byrnes
Being proactive in public relations efforts and in cultivating strong relationships with the media are vital for any business — particularly startups. Whether raising funding, launching a product, expanding into new markets or scaling, a solid communications strategy is key to reaching journalists, investors, and customers alike. Everyone and everything has a story, but identifying these stories — and the angles and anecdotes that will appeal to both the press and the public — is often a harrowing task for entrepreneurs.
In this Refresh Miami workshop, two experts from the world of PR and media, Brian Byrnes — director of Miami-based Agency Byrnes Communications — and Nancy Dahlberg — entrepreneurship and tech beat writer for The Miami Herald — will provide insightful tips and lead hands-on exercises aimed at preparing startups to make more informed communications decisions.
Topics to be covered include:
- Creating the perfect media “pitch”
- “Earned” vs. “Paid” media
- Planning and budgeting for a PR campaign
- Setting realistic media objectives
- Press release creation and distribution
- Media Training
- Social media strategy
Nancy Dahlberg is an award-winning Miami Herald business writer and former editor with a passion for startups, technology and what makes entrepreneurs tick. Currently, Nancy covers startups, local tech companies, entrepreneurship and small business. She also founded and hosts the Starting Gate blog on Miamiherald.com/business, the go-to place for news and views about startups and entrepreneurship in South Florida, as well as helpful resources.
Since 2009, she has also coordinated the Miami Herald Business Plan Challenge, an annual contest for entrepreneurs in South Florida, and has grown it from a contest that attracted 58 entries in 2008 to a three-track competition that attracted 248 qualified business plan entries this year. In addition, she launched and hosts an annual Business Plan Bootcamp, a free evening event featuring marquee local investors and startup advisors that attracted 250 people this year, and has produced pitch competitions. She also organizes an annual winners’ luncheon for 60.
Although her passion is writing, Nancy also spent many years as an editor and reporters’ supervisor, including several years as editor of Business Monday, the Miami Herald’s weekly business magazine, and stints as daily business editor.
Nancy has been a journalist for more than 30 years, at the Miami Herald, San Jose Mercury News and the Orlando Sentinel. Raised in St. Petersburg, Fla., she graduated from the University of Florida with a bachelor’s in journalism.
Brian Byrnes is the founder and director of Agency Byrnes Communications, a Miami-based boutique consultancy offering PR strategy services to clients worldwide, with a focus on emerging technology companies and artists in the U.S. and Latin America.
Current and past clients of Agency Byrnes include Fortune 500 businesses, venture capital-backed tech startups, Grammy-winning musicians, authors, artists, non-profits and others.
Previously, Brian spent fifteen years as a journalist, reporting for the world’s most recognized media outlets. From 2001 to 2013, he lived in Buenos Aires, Argentina, covering news throughout Latin America, including five years as on-air correspondent and producer for CNN International. He was also a contributing correspondent for NPR, CBS News, Newsweek, The Washington Post and The Hollywood Reporter and co-author of seven editions of Fodor’s Argentina travel guide.
Brian has interviewed presidents, diplomats, executives, athletes, academics, Oscar, Grammy, Tony & Emmy winners, tech visionaries, environmentalists and many others. He covered numerous U.S. presidential visits to Latin America and has reported live from the frontlines of bloody social uprisings, raucous political elections, and deadly natural disasters.
Brian graduated with a B.A. in English from the University of Vermont.
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