Mobile Eye Tracking in User Experience Design with Andrew Schall, Pricipal Research & Sr. Director @ Key Lime Interactive

Eye tracking is now more accessible to UX professionals than ever before. Recent advancements in technology have made eye tracking less expensive, much easier to use, and flexible enough to track a variety of devices. However, few UX professionals are aware that eye tracking isn’t just for big screens anymore. Eye tracking technology and its uses are evolving. The ability to accurately and unobtrusively conduct eye tracking research on a mobile device (smart phones, tablets, etc.) was impossible until only very recently. Mobile devices are becoming a dominant interface for our users and we need to be able understand what attracts their attention and what they see when interacting with these devices.
Conducting mobile eye tracking research can be complex. Eye tracking needs to be carefully considered during the planning of a user research study, particularly when evaluating mobile devices. Testing a mobile device with eye tracking can be daunting if the study objectives are not carefully selected, and if plans have not been made to make the necessary accommodations required to obtain reliable and accurate data.
Mobile experiences are highly contextual and it can be difficult to recreate the mobile user’s environment within a lab setting. It is important to understand the different eye tracking configurations available to create a balance between a realistic environment and the need to collect comparable data across participants.
This presentation will empower attendees with the knowledge and experiences necessary to conduct eye tracking on mobile devices as well as a clear understanding of the benefits of applying this technology to their user research projects.
Presentation attendees should be familiar with traditional user experience testing methodology. The facilitator will assume that all participants have an understanding of user research and will ideally have had some experience conducting user experience tests.
 Prior eye tracking experience is not required. The beginning of the Meeting will be used to make sure that all participants have a solid understanding of basic eye tracking principles and applications. The rest of the session will delve into more advanced applications and how to analyze mobile eye tracking data.
Schedule:
• An intro to mobile eye tracking in the field of user experience research
• Demonstration: mobile eye tracking in action
• Discussion: how to design a mobile eye tracking study
• Group activity: design a mobile eye tracking study
• Discussion: how to conduct a mobile eye tracking session
• Group activity: mock user experience test using the mobile eye tracker
• Group activity: analysis of mock UX test results
Please RSVP on Meetup Page http://www.meetup.com/IxDA-Miami/events/223771717/
(it helps us with logistics!!!)
About Andrew:
Andrew Schall has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac, Bloomberg, Fossil, GlaxoSmithKline, NASA, PBS, and Rovio. His eye tracking projects have ranged from understanding how children interact with online multimedia to evaluating advanced search and retrieval systems. He has pioneered new ways to collect, analyze, and present eye tracking data. He is currently working on strategies to integrate eye tracking data with other user research metrics for a more holistic understanding of the user’s experience.
Andrew has formerly the eye tracking guru and trainer at Human Factors International and has conducted his Eye Tracking Bootcamp with several organizations including Comcast and GlaxoSmithKline. Andrew recently co-authored a new book called Eye Tracking in User Experience Design that addresses the applications of eye tracking in user experience research.
He is a frequent presenter on eye tracking, speaking at conferences such as Human Computer Interaction International, User Experience Professionals Association, and User Focus. Andrew has over 10 years of experience as a UX researcher and designer and is currently Principal Researcher at Key Lime Interactive.
Andrew received his B.S. in Information Technology & New Media from the Rochester Institute of Technology, M.S. in Interaction Design & Information Architecture from the University of Baltimore, and is currently pursuing a Ph.D. in Human-Centered Computing at the University of Maryland, Baltimore County.
About IxDA | Miami
The Interaction Design Association (IxDA.org) is a member-supported organization dedicated to the discipline of interaction design. Since its launch in 2003, IxDA has grown into a global network of more than 70,000 members and over 173 local groups, focusing on interaction design issues for the practitioner, no matter their level of experience. IxDA is a novel kind of “un-organization” in that there is no cost for membership. IxDA relies on its passionate members to help serve the needs of the international Interaction Design community. The IxDA network actively focuses on interaction design issues for the practitioner, no matter their level of experience. Join us IxDA Miami at http://www.meetup.com/IxDA-Miami/events/223771717/
About UPXA
The User Experience Professionals Association (UXPA) supports people who research, design, and evaluate the user experience of products and services. UXPA was established in 1991 as the UPA (Usability Professionals’ Association) when Usability was considered to be an umbrella term for what our members do. In 2012 the name was changed to UXPA to reflect the change in members’ job titles to User Experience (UX) and to continue to represent their breadth of work. UXPA holds yearly international conferences, publishes new findings through both the Journal of Usability Studies (JUS) and through User Experience Magazine, and has 50 chapters around the world. In 2004, UXPA established World Usability Day, which in 2011 was celebrated in 44 countries. uxpa.org/

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