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Pairing strategy with the right content: Part 1 (Online)
April 21, 2020 @ 2:00 pm - 3:00 pm EDT
Join us for an interactive virtual workshop to discuss your marketing strategy during these challenging times. Part 1 of a 2-part series.
By attending part 1 of this workshop series, you will:
- Identify creative content needs through a strategic lens
- Set clear marketing goals
- Understand your KPIs and develop a precise and simple way to communicate and engage with your community and prospect clients.
- Learn more about the Scale Up Miami program
Check out part 2 of this workshop series: How to develop and organize your content calendar
This workshop will be lead by Mayra Rocha, Scale Up Miami Business Advisor. For small business owners looking to refine their marketing strategy, Scale Up Miami is a free, 12-week program offered by The Idea Center and funded by the TD Charitable Foundation. This program combines business training with 1-on-1 coaching from experienced business advisors that will help you improve your business operations, refine your marketing strategy, and gain the financial know-how to access new funding channels. Learn more here.