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Politics & Behavioral Economics: The End of Free Will?
September 29, 2016 @ 5:30 pm - 8:00 pm EDT
Behaviorally inspired political marketing has changed the way campaigns for high office are run in America. Recognizing that our irrationality extends into political preferences, those running campaigns are applying the tenets of Behavioral Economics to persuade voters to act.
Marketers know that your preferences for food, clothing, and drinks are predictable; campaign managers believe your political preferences can also be predicted. Is this just smart politics or manipulation? Are we witnessing the beginning of the end of free choice in politics?
Join us for a discussion on the topic with Dr. Joe Caccitolo, a political campaign manager and pollster that uses behaviorally inspired messaging and predictive data tools in campaigns.
We will follow Joe’s talk with a conversation with a local panel about voter engagement. Panelists will be announced in the next few weeks.