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Refresh Workshop: Fundamental Skills of Product Management
June 4, 2016 @ 10:00 am - 2:00 pm EDT
There are common elements and skills that are invaluable to every Product Manager. This workshop covers the following topics:
- Technical: programming, good engineering practices, development stacks and methodologies
- Analytical: metrics, A/B testing, growth, data-driven decisions
- Communication: email etiquette, product specs, filing bugs
- Product sense: design challenges, user studies, competitors, making feature decisions
- Strategy: big ideas, product launches
The workshop is very practical in nature – Fernando offers concrete examples of products and situations to illustrate his points. His goal is for every single participant to walk away with at least 3 specific learnings they can apply at work right away.
The workshop is open to anybody who is currently a PM or has the goal of becoming one within a year. It’s ideal for people who are at the beginning of their careers as PMs.
What this is not
An important point to make: this workshop is NOT about Project/Program Management or Marketing. Those are somewhat related functions, but they’re ultimately different.
About the instructor
Fernando Delgado is a Product Management coach and consultant. He started his career as an Associate Product Manager at Google. Fernando worked there for over 5 years and contributed to consumer-facing products like Web Search, Google Maps, Android, Voice Search, and Google+ Local. He then joined Yahoo as a Sr Director of Product Management, where he was the PM lead for the Yahoo homepage app and later the Yahoo Mail app.
The Yahoo homepage app was the #1 News app on both Android and iOS for 6 months in 2014. It has constantly trended around 4.5 stars. The Yahoo Mail app is used by tens of millions of users every day, and it reached the #5 spot of all apps in the iOS App Store in 2015. It has also constantly trended towards 4-4.5 stars.
Fernando co-founded and co-led Yahoo’s Associate Product Manager Program, which hired 23 recent college graduates to drive excellence in Yahoo’s key products: Mail, Flickr, Advertising, Search, Sports, and more.
He have a Bachelor’s degree in Computer Science and Honors Mathematics from the University of Michigan, Ann Arbor.