Slaying Giants: What not to do in B2B SaaS

Join us at FIU Tech Station for our first ever Sales Genius at Florida International University. In this workshop we cover what not to do when selling B2B softare. We’ll discuss sale strategies for software companies with a focus on B2B, and B2B2C organizations.
Jason Dettbarn, the CEO of Addigy will cover the do’s and don’ts of sales. He will talk about sales processes and applying lessons form startups to large enterprise organizations. After the talk we will divide into groups for informal QA sessions.
Sales Genius is a targeted event focused on sharing sales knowledge for business to business focused startups in South Florida.  Our goal is to create a community of best practices around B2B sales and we require attendees to be actively focused on growing B2B sales. Proceeds from these events go to non-profit Genius Factory, an organization focused on STEAM education in Overtown.
 
Speaker

Jason Dettbarn, CEO of Addigy
Jason Dettbarn is CEO of Addigy, a Miami software company that provides a cloud platform enabling IT      departments to manage their Apple Mac computers.  Jason holds a  Masters in Computer Science, and has spent the last 10 years in Software Sales before starting Addigy.

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