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SOUTH FLORIDA IMA – MARKETING MYTHS AND TECHNOLOGY SLIPS
November 9, 2017 @ 6:30 pm - 8:30 pm EST
Technology can enhance a wide range of aspects of the customer experience but most companies are missing the biggest opportunity – anticipation and proactive service.
By being proactive, a company can cut service cost by 2/3 while dazzling the customer with great service. The biggest payoffs of proactivity often come not from reducing the cost of after-sale customer service but from enhancing revenue and word of mouth more effectively. Setting customer’s expectations and proactively providing service via technology can accomplish this.
In his discussion, John will identify five areas where technology and service, marketing and quality departments can partner to enhance not only the customer experience but also the bottom line.
Computer Aid, (CAI) is the proud sponsor of this event. CAI is a global IT services firm that is currently managing engagements with numerous Fortune 1000 companies and government agencies. CAI demonstrates value in delivering results that reduce costs through visibility, optimization, control methodologies and performance-based service tools. We operate on the principle that quality IT solutions should be delivered at a fixed price, on time, and in budget. Our ability to hold true to this principle has been critical to our success since our founding in 1981.
Members & Guests: Free*
Walk-up Registration: $49
Networking: 6:30 – 7:30 p.m. Presentation: 7:30 – 8:30 p.m.