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The Power of Positive Storytelling

May 22, 2018 @ 9:30 am - 11:00 am EDT

Storytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organization.
During this workshop with Carla Szemzo, faculty at IE’s Master of Corporate Communications, you will learn how to positively frame a story so that you may effect positive changes and generate goodwill within your organization. “The Power of Positive Storytelling” promises to teach you skills that will enable you to lead by example. Carla will focus on equipping you with tactics that will help you tell short, compelling stories that will allow you inspire and motivate the right kind of emulation in others.
Lite breakfast and coffee will be served.
Carla Szemzo has more than 10 years of professional experience in communications, marketing/sales, and consulting. She has lived in New York, Buenos Aires, Caracas and Madrid.
Carla is part of the faculty at IE´s Master in Talent Development and Human Resources. She is also Thesis advisor at IE´s Bachelor in Communication.
She has worked in top international communications consulting firms, such as Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others. She is currently the Senior Associate Director of Admissions for the Specialized Master´s degrees at IE.
Carla studied a Bachelor in Communications at the Universidad Católica Andrés Bello (Caracas, Venezuela) and later did the Master in Management at IE Business School.


May 22, 2018
9:30 am - 11:00 am EDT
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