With the speed at which technology is changing, field research offers understanding into how products can impact the lives of your customers. Regardless if it’s your first or hundredth time, conducting field research is a daunting task. Planning and conducting field research is a juggling act between preparation, interview skills, and synthesis. In this talk, I’ll share some of the soft skills and key principles involved in any researcher’s toolkit and explore lessons learned from the three main stages of conducting field studies:
Stage 1: Planning and prep — Gathering good research data starts with proper planning. This includes everything from writing interview questions and developing an interview guide to recruiting participants and determining logistics.
Stage 2: Out in the field — Research can drain you both physically and mentally. I will introduce some tricks to keep your mind sharp, allowing you to give each session your focus.
Stage 3: Finding the patterns — The data resulting from field research grows quickly. I outline a few techniques for making the most out of limited time and managing mountains of information.
David is a User Experience Designer in Philadelphia, PA and co-author of UX Research: Practical Techniques for Designing Better Products. A Miami native, David moved to Pennsylvania for college and started his career in-house. He has worked in consultancies of all sizes, has had opportunities to craft the design process within an organization, and has adopted and evolved existing paradigms. His experience includes a range of financial services systems, business systems, and e-commerce and cross-channel platforms.