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[Webinar] Intro to Localisation – w. Hristina, Head of Localisation @ Skyscanner
December 16, 2020 @ 12:30 pm - 1:30 pm UTC-5
// 🚨 Save your spot now here now: https://bit.ly/3mZNzDv 🚨//
Next Wednesday, 16th of December we’ll be giving an Intro to Localisation webinar with Hristina, head of Localisation at Skyscanner, focused on the roles of Product Managers and UX Writers and Researchers. If you are interested, save your spot here: https://bit.ly/3mZNzDv
The future is global, are you ready for it? The success of your product globally depends on how much it responds to the needs of your international users.
Building a successful product is hard but building a successful product for international users is even harder, it requires tailoring the entire digital experience to suit local users. Today’s customers expect the entire experience to feel authentic, relevant and comfortable.
But how could it feel so if most global products are built for English speaking markets and with English speaking users in mind. And selling products and services internationally is much more than just getting your website or app translated.
A French flag does not make your website or product feel French. This workshop will take you on a journey across different cultures and languages and help you see the world through your International users’ eyes so that the next product or feature you build will feel relevant to them.
🔐This workshop is on a beginners level and all you’ll need is :
– Charged computer and a good internet connection
– Be on time!
📊 //Localisation for Digital Products // 📊
For this webinar, here’s what you can expect:
Understanding what localisation is and why it’s important to do it right (Spoiler alert: Localisation can make or break your product)
Actionable insights on how to write content for global audiences and build products with international users in mind
Guidelines on how to incorporate localisation in the product development process
Techniques for collaboration with internal localisation teams or external translation partners
Gain a truly user-first approach, by taking into consideration all users needs
🧑🏻💻 // Led by Hristina Racheva, Head of Localisation at Skyscanner // 🧑🏻💻
As a Head of Localisation at Skyscanner, Hristina’s main focus is building a strong localisation team and robust processes in order to enable Skyscanner’s teams build products and create experiences for international users in over 35 languages. In addition, she provides coaching and consulting to help business and individuals succeed on their global journey.
Call her crazy but she thinks that localisation is a fascinating discipline and crucial for any business, being at the intersection of languages, technology, product, design and UX. And she is on a mission to get everyone else excited about it. After all, how can a business or a product be successful and truly global if it doesn’t respond to the needs of all its users no matter where in the world they are from or what language they speak.
Hristina is a strong believer in the power of building communities so when not solving problems for global travellers, she leads Locommunity, an online mentoring community for localisation professionals and co-hosts a Localisation Meetup in Barcelona. A global citizen at heart, she speaks 5 languages and has lived in 10 different countries, so far.
⚡️// Boost your career //⚡️
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