Website clutchprep Clutch Prep

ClutchPrep is looking for an experienced SEO/Content Marketing professional to join our Growth Team. As our SEO & Content Marketing lead, you will have a significant impact in accelerating our mission to provide the best supplemental learning experience in the world.

ABOUT CLUTCHPREP.COM

  • We believe that (1) learning doesn’t have to be as hard as it still is; and (2) because we are able to help, it is our mission to do so
  • We help students by producing high-quality supplemental content that is relevant to what they’re learning in the classroom
  • We already have hundreds of hours of concept videos and practice problems for many undergraduate science & math classes – We are on a mission to increase the QUALITY of our help (more content & features) and the QUANTITY of students we reach – We began ramping up our SEO efforts in 2017, and in 2018 our Subscribers from SEO/Content Marketing has grown 2.6x YoY

ROLE SUMMARY:

  • Own all SEO & Content Marketing strategies & efforts to grow (a) organic traffic and (b) revenue from organic traffic
  • Expected emphasis: (1) Content over Technical SEO; (2) Content Creation over Promotion; (c) Execution over Strategy
  • As our needs evolve, this role may expand into a broader Director of Acquisition role, beyond SEO/Content Marketing

RESPONSIBILITIES:

1. Own STRATEGY for overall SEO: Content Creation, Content Promotion, Technical SEO

  • Work with CEO & Growth Team to set quarterly SEO priorities/targets, and periodically assess & adjust overall Growth strategy
  • Create and maintain a Content Marketing strategy to grow organic traffic and improve domain authority
  • Lead ongoing Analysis & Research to inform SEO/Content priorities: site metrics, competitive research, customer development, etc d. Maintain a comprehensive list of possible SEO/Content efforts, and operate an analytical framework to prioritize them

2. Own EXECUTION of all SEO efforts to hit quarterly targets

  • Set & manage processes for the creation of all Content assets for Acquisition (Academic & non-Academic)
  • Set & macro enforce standards/guidelines for all Content assets for Acquisition, including style/voice, on-page optimizatios, etc
  • Coordinate & support execution of Technical SEO (with CTO & Engineering) and Content Promotion (with COO & agencies/contractors) d. Source, hire, fire, and manage all agencies/contractors supporting SEO/Content
  • For every effort: Set specs & metrics, manage/execute towards goals, monitor and document progress, results, and learnings

3. Continuously monitor top SEO metrics; fix issues as detected
4. Stay up-to-date on industry updates and best practices; continuously expand overall SEO knowledge

MUST-HAVE QUALIFICATIONS:

  • Minimum of 2 years of professional experience in SEO or Content Marketing, with a track record of business impact/growth
  • Strong & up-to-date understanding of SEO: ranking criteria, priorities & best practices in Content Creation & Promotion, Technical SEO
  • Significant experience with SEO analytics & research (keyword, competitive, etc); expert in GA and GSC and comfortable with other tools
  • Experience managing the creation of content for Acquisition (to grow traffic or acquire links)
  • Very proficient at manipulating data on Excel/Google Sheets, and in SEO tools (Bonus: SQL/DB Querying/BI Tools)

THE IDEAL CANDIDATE IS:

  • An ambitious, competitive, and energetic professional
  • A voracious, independent, and efficient learner & explorer
  • A highly effective executer who thrives in autonomy
  • A dependable team player, effective at leading & supporting
  • Great at prioritizing and executing towards multiple goals
  • Highly analytical and detail-oriented, but decisive with a bias for action
  • Obsessed with and effective at process, organization, documentation
  • Effective communicating ideas, progress, learnings, recommendations

BONUS EXPERIENCE:

  • Formulation of comprehensive Growth, Acquisition, SEO, and/or Content Marketing strategies
  • Significant experience executing/coordinating complex processes within a cross-functional team
  • Significant experience with Technical SEO, Content Promotion, Digital P.R.
  • Significant experience with Digital Acquisition beyond SEO (YouTube, ASO, etc)
  • Email Marketing; ReTargeting/ReMarketing Ads; HTML, CSS, JavaScript
  • Significant experience in hiring and managing agencies or contractors
  • Worked in products that are B2C, educational, aimed at 18-24 demographics, or based on premium content

BENEFITS: Competitive salary & stock options. Insurance: medical, dental, vision, life. Opportunity to help hundreds of thousands of students.
Note on Location: We prefer candidates living/willing to move to/near Miami, FL. Otherwise, experience working remotely is a must-have

To apply for this job please visit www.clutchprep.com.

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