The Digital Marketing Specialist will be responsible for the execution of the marketing strategy, with a primary focus on customer acquisition. Working directly with the marketing lead and key stakeholders, this position is best suited for a data-driven, natural-born problem solver who can do market research, gather customer insights, and help execute our marketing efforts in an efficient and effective manner.

Key Responsibilities 
  • Drive execution for digital marketing, lead generation and engagement, including:
    • Content marketing
    • Digital advertising
    • SEO
    • Social media
  • Manage daily execution of campaigns across marketing channels
  • Be responsible for the implementation and day-to-day operation of marketing automation processes and tools
  • Analyze data to identify pain points throughout the customer journey, as well as opportunities for growth
  • Maintain support and keep up-to-date on new features and product capabilities
  • Produce regular campaign performance reports and additional ad-hoc analyses as required
Education and Experience
  • Bachelor’s degree in a relevant field or 3+ years professional experience
  • Experience with PPC/SEM
  • Working knowledge of SEO
  • Working knowledge of CRM 
  • Experience with marketing automation tools
  • Experience with web analytics tools
  • Basic knowledge of G-Suite
  • Working knowledge of HTML
  • Excellent critical thinking and analytical skills
  • Comfortable working both independently and collaboratively as a team
  • Comfortable working with quick deadlines and handling multiple projects concurrently
Key Competencies
  • Critical thinker and problem solver
  • Great attitude, team player, and willingness to teach and learn
  • Self-starter with the ability to multi-task in fast-paced, fluid environment
  • Ability to work complex issues with a strong sense of accountability, drive, and urgency
  • Strong oral and written communication skills, with the ability to interact with internal stakeholders and clearly present concepts
Are you a great fit? Send your resume to careers@71lbs.com.

To apply for this job email your details to careers@71lbs.com

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