Website Drinkfinity, a PepsiCo Venture



Drinkfinity Social Channels & Content Creator

The Drinkfinity Social Channels & Content Creator will be responsible for connecting with our audience as a core team member on the front lines of representing our brand online by building a social media presence.  (S)he will support social media advertising campaigns and drive engagement by creating high-quality original written & visual content.

The ideal candidate for this role has experience in executing end-to-end strategy for a brand that is known for an exceptional social presence. The right candidate has an interest in content trends and the know-how to seamlessly apply their creativity and marketing strategy to other Marketing team projects and initiatives.
Social media marketing experience will be essential if you want to succeed in this role. Experience working with and developing a marketing plan is also a plus. The key touchpoints that this person will be responsible for are social, newsletter, paid advertising, blog & other areas where Drinkfinity words meet consumers.

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

He/She will be responsible for:
Creating high-quality original written and visual content for a social media campaign, newsletters, and the development of all other brand touchpoints.
End-to-end development of social media content, leveraging the visual work from multimedia Drinkfinity Multimedia Design Associate & Brand Agency assets including creative (photography, video & curation) and copywriting.
Grow and cultivate social media presence on Facebook, Instagram, YouTube, Pinterest and Twitter etc.
Manage content hub, ensuring regular new posts informed by SEO and education strategies
Assist in strategy for paid social campaigns
Constantly coming up with new, out-of-the-box and beyond-the-brush ideas to make Drinkfinity the authority in hydration+ and known as a producer of engaging, relatable content
Overseeing customer service provided via social media.
Monitoring company brand and building brand awareness on social media.
Report on community sentiment, follower growth, engagement and campaign performance regularly
Able to develop the right voice for each social media platform.

2-3 years in a fast-paced environment being the sole owner of creating successful, innovative social content
·       Bachelor’s degree in English, Journalism, Communications or related field.
A knack for creating tasteful feeds and identifying a like-minded aesthetic, with an aversion to trends (like white marble backdrops) and the desire to be different
About you: You’re witty and understand online culture. Posting to Instagram or tweeting makes you excited. You’re a self-starter who is interested in identifying and creating your own projects while working well with a team. You like to actively learn and are interested in managing and mentoring others
Creative thinker and problem solver with a passion for business strategy
Demonstrated ability to collaborate across cross-functional teams and markets to effectively influence an extended organization
Excellent multi-tasking, project management, and attention to detail
Excellent oral communication and writing skills in English
Ability to translate data into actionable insights
Strong interpersonal skills and experience influencing internal
·      Interest in working with a highly dynamic team with the ambitious goal of reinventing beverages

·       Cool office in Downtown Miami
·       Covered parking included
·       Modern open-space layout with lots of breakouts
·       Dog-friendly office

To apply for this job email your details to

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