Background: Accelerate Change, a civic venture lab, is incubating a new digital organizing venture, Pulso, that by 2020 aims to develop deep (daily or weekly) digital relationships with over 1 million Latino/Hispanic individuals across the country and to achieve full financial self-sustainability. Our ultimate goal is to leverage this digital platform to advance policy change by building Latino/Hispanic power through increased advocacy and voter engagement.
Accelerate Change works to build large-scale, financially self-sustainable enterprises to advance social and environmental causes. We are a unique group of people who love A/B tests, excel spreadsheets, and making lasting, positive social change. We think big, but get our hands dirty everyday as we build innovative new services to serve large groups of people.
Pulso will draw from the lessons of other high-growth digital organizing ventures that Accelerate Change has incubated including PushBlack, ParentsTogether, and Revolution English (to see more search for “PushBlack” in the Facebook Messenger app.) These ventures have developed high-growth models that combine several key elements:
- A daily (or nearly daily) media service that provides high value content to subscribers. For example, PushBlack provides daily black history stories to over 600,000 subscribers; Revolution English provides daily English language learning lessons to over 240,000 immigrant subscribers. This daily media service is the crux of the relationship with subscribers and the driver of growth and financial sustainability for the ventures.
- Regular advocacy on issues that are important to their community; e.g. criminal justice reform campaigns by PushBlack; affordable child care campaigns by ParentsTogether.
- High-impact voter registration and get-out-the-vote campaigns that capitalize on the deep, trusted relationship built from daily engagement.
- Financial sustainability through ad revenue, sponsorships, and other monetization strategies. To learn more about our framework read lean startup methodologies and to understand our theory of scale for civic organizations, read our Stanford Social Innovation Review article, The Secret of Scale.
Position Description: We are looking for a bold, mission-driven, tech enthusiast that lives and breathes data analysis. The fundamental challenge for this role will be to lead experiments that will shape the development, testing, and scaling of our tech-based media service. At Pulso we’re currently building, testing, and iterating on the content ideas that show the most promise. This position will receive significant technology and business support from the Accelerate Change team. The venture has a seed budget of $400,000 per year and, along with the rest of the team, the person hired for this role will work to grow that budget primarily through earned revenue.
Qualifications: We are looking for someone who is:
- Committed to and understands the issues that the US-based Latino community faces
- Highly entrepreneurial and thrives in a fast-paced, unstructured digital environment
- Eager to learn, iterate, pivot and experiment along with the rest of the team
- Understands and embraces rapid experimentation methodologies (e.g. Lean Startup)
- Adept in using a variety of technology tools and is skilled at most of the following:
Facebook ads manager, Messenger bots, WordPress, Google Analytics
- Highly proficient at designing A/B tests and doing rigorous data analysis
- Numbers-oriented (must be proficient with spreadsheets)
- Comfortable working remotely
We would also love if you were:
- Fluent in Spanish
- Knowledgeable of UX/UI
- A good writer
Some travel required. Location is flexible.
Salary & Benefits: The salary for this position is commensurate with experience. A competitive benefits package includes health care coverage; parental leave; educational loan assistance; retirement plan; as well as paid holidays, vacation, and sick days.
To Apply: Send a cover letter and resume to email@example.com.
Put: “Interest in the New Digital Media Data Analyst position” in the subject line.
Also, because we want to make sure you are comfortable with numbers and spreadsheets, please send along the answers to the following problem.
We build a list of 1,000 subscribers to our media service and send them messages once a week. We make $0.03 per subscribed user each time we send them something. Each week, 1.2% of the list unsubscribes. Assuming these rates stay constant, at the end of one year, how much money will we have made and how many subscribers would we have left?
Accelerate Change is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of race, color, national or ethnic origin, religion, age, sex, handicap, pregnancy, sexual orientation, or veteran status.
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