Rock Content, a content marketing startup based in Boca Raton, has just announced a $30 million round of Series B funding.
The round was led by Brazilian growth equity investment company Unbox Capital with the participation of Provence Capital, who led Rock Content’s Series A round, as well as new investors BTG High Growth Opportunities Fund and Crescera Capital.
Originally founded in Brazil in 2013, Rock Content now has more than 500 employees and 2,000 customers across the Americas, with a focus on the US, Mexico, and Brazil. The startup’s client list includes some of the world’s biggest businesses, including DHL, Dell, and Salesforce. The funding comes on the heels of two acquisitions in the past two years.
Patricia Moraes, founder of Unbox Capital, laid out her investment thesis in a statement: “Rock Content has the ability to operate in a wide range of markets, and within different cultures. This ability, in combination with its unique product innovation capability, places them in a privileged position to lead content marketing strategies for brands around the world.”
The company offers a suite of tools to help brands get their message out to customers. In an age where consumers expect companies to act as thought leaders and information sources, Rock Content argues that a robust content strategy is a crucial marketing activity.
Rock Content’s CEO Diego Gomes sees content marketing as a more human marketing channel that has a direct impact on how consumers interact with brands: “We believe that content delivers superior results for brands and a better experience to consumers.”
According to Gomes, the content marketing space is still quite fragmented. “This is why the Series B is an important milestone,” he said. “We can achieve our goal to define the future of the content industry and become the best partner for marketers that are looking for ways to grow.”
One of Rock Content’s main products, Ion, is a no-code platform that enables users to develop interactive content. The startup reports that clients who integrate interactive content into their websites can see a major lift in sales opportunities, conversions, and revenue. Ion empowers users to capture and analyze data insights to better understand how customers interact with their website and develop more effective content going forward.
Through Rock Content’s Visually freelance marketplace, companies can leverage a team of top creative professionals to create custom videos, infographics, reports, and interactive microsites. More than 1,100 brands use this platform alone, from Ford and Farmers Insurance to Visa and Verizon.
In the startup’s early days, Gomes asserted that the main issue was convincing brands about the value of content marketing. Now, the challenge is setting companies up with the software that best fits their content needs.
“These brands are facing challenges integrating content at the core of their marketing strategies, an overload of vendors, and an ever-growing Martech stack,” noted Gomes.
“We make it easy on them,” he continued. “At Rock Content, we pride ourselves on offering a true solution approach to help navigate these challenges and become their best marketing channel.”
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