By Nancy Dahlberg
If the pandemic has taught us anything, it’s that our four-legged companion is our best friend – and perhaps deserves “Superfoods for Super Dogs” delivered to our door. At least that is what the Miami-based startup Hungry Bark is betting on.
Hungry Bark a direct-to-consumer personalized dog food brand, announced that it closed $2.1 million in non-institutional funding to prepare the brand for scale. The funders were not disclosed.
Hungry Bark launched its super-premium dog food brand this year. Funding will be primarily used for product development and marketing, the company said.
"We've seen incredible growth since launching Hungry Bark in February. This round of funding supports our efforts to further develop and market our products," said founder and CEO Nick Molina, who experienced the benefits of a custom nutritional plan and wanted that for his rescue dogs, too. "We're committed to offering products with transparent ingredients and personalized, purposeful nutrition for dogs, delivered straight to your door."
The website of Hungry Bark showcases superfood-packed dry foods, vitamin supplements and protein mix-ins for added variety and nutritional boost. The company also provides a proprietary Custom Meal Planner created alongside clinical pet nutritionists and veterinarians, and offers a subscription service. The small batch, slow-cooked products are made in the USA, its website says.
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