Unybrands raises $300M in growth capital to acquire more e-commerce businesses

By Nancy Dahlberg

Unybrands, the Miami Beach startup that buys and scales e-commerce businesses, now has more fuel to power its acquisition strategy.

Following a  $25 million round of financing in February, Unybrands announced this week it has brought in $300 million in growth capital from Crayhill Capital Management.

The startup acquires promising e-commerce businesses across Amazon, Shopify and other platforms -- for instance, high-quality micro-businesses in certain categories that have achieved $1 million to $5 million  in revenues and are growing. Then Unybrands integrates them into a shared set of resources, optimizes the business operations and economics, and expands to new product lines and geographies, handling everything from supply chain to marketing.

Unybrands CEO Ulrich Kratz

"We can buy their businesses, reward them for what they've built, and then take it to the next level on our platform. We’re super selective," explained CEO Ulrich Kratz, in an interview with Refresh Miami earlier this year. Unybrands focuses on certain categories, including personal care, pet care, selected household products, supplements, baby products, and sports/fitness.

Unybrands said it is on track to surpass its original goal of acquiring 20 companies by the end of the year.

Unybrands was co-founded in 2020 by Kratz formerly of Goldman Sachs and Barclays, Eugen Miropolski formerly of WeWork, Airbnb and Nordstar, and Christian Harnischfeger formerly of Morgan Stanley and DIA.

Unybrands, which relocated its headquarters to Miami Beach in February, currently has more than 25 full-time employees across the U.S, Europe and Asia and plans to more than double headcount by the end of the year.

This story may be updated. Follow @ndahlberg on Twitter and email her at ndahlbergbiz@gmail.com

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Nancy Dahlberg
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